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  1. Marketing Destinations and Venues for Conferences, Conventions and Business Events
  2. Marketing destinations and venues for conferences, conventions and business events
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  4. Marketing destinations and venues for conferences, conventions and business events

Other Authors Rogers, Tony, Edition 1st ed. Copyright Content Types text Carrier Types volume Physical Description [xxi], pages : illustrations ; 25 cm. Series Events management series. Events management series Subjects Congresses and conventions -- Management. Tourism -- Marketing. Special events -- Marketing.

Special events industry. Congresses and conventions -- Marketing. Convention facilities -- Marketing. Summary "Focuses on the marketing and promotion of destinations and venues targeting the business conference and convention market. It combines an academic, theoretical approach to the subject with practical, "hands-on" advice for those with current or future responsibility for marketing destinations and venues in the conference sector" -- Back cover. Contents 1. The role of marketing and selling in the convention and business events sector 2.

The marketing environment for destinations 3. The marketing environment for venues 4. Marketing planning for destinations and venues : principles and theories 5. Marketing communications for destinations and venues : principles and theories 6. Marketing communications for destinations and venues : practice I 7.

Marketing communications for destinations and venues : practice II 8. Sales strategies for destinations and venues : principles and theories 9. Sales strategies for destinations and venues : practice Building effective marketing partnerships Current initiatives in the conferences, conventions and business events sector Future trends and challenges for the conferences, conventions and business events sectors App.

Major trade shows for the conference industry. Notes Includes bibliographical references and index. View online Borrow Buy Freely available Show 0 more links Set up My libraries How do I set up "My libraries"?

Marketing Destinations and Venues for Conferences, Conventions and Business Events

John and Alison Kearney Library. Open to the public ; GT Reid Library. Open to the public Edith Cowan University Library. Open to the public. Griffith University Library. Holmesglen Learning Commons.

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Marketing destinations and venues for conferences, conventions and business events

Book; Illustrated English Monash University. Monash University Library. Murdoch University Library. Gold Coast Campus Library. University Library Lismore.


  • Tag: Convention Bureau - MICE Knowledge Rob Davidson;
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Swinburne Library. International perspectives of festivals and events: paradigms of analysis Academic Press. The education and careers backgrounds of Convention Bureau managers Davidson, R. The education and careers backgrounds of Convention Bureau managers. Nice, France 23 - 25 Apr Gli eventi come leva del destination management Davidson, R. Gli eventi come leva del destination management. The consultation process in the design and refurbishment of conference venues Arouche, C. The consultation process in the design and refurbishment of conference venues.

Featured channels

International Convention and Expo Summit. Hong Kong Polytechnic University 7 - 9 Feb The impact of social trends on the business tourism market Davidson, R.


  • Marketing destinations and venues for conferences, conventions and business events Tony Rogers;
  • Marketing Destinations and Venues for Conferences, Conventions and Business Events;
  • ISBN 13: 9780750667005.
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The impact of social trends on the business tourism market. Nagasaki Jul Return on investment in corporate events Davidson, R. Return on investment in corporate events. Business travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel Davidson, R. Business travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel. Harlow, UK Longman.

Marketing destinations and venues for conferences, conventions and business events

Linger longer: how business visitors can be encouraged to extend their visits for leisure purposes Davidson, R. Linger longer: how business visitors can be encouraged to extend their visits for leisure purposes. Enhancing the quality of experience of the business visitor Davidson, R. Enhancing the quality of experience of the business visitor. Leeuwarden, The Netherlands 19 - 21 Jun Adding pleasure to business: conventions and tourism Davidson, R.

Adding pleasure to business: conventions and tourism. Leisure extensions to business trips Davidson, R. Leisure extensions to business trips. Travel and Tourism Analyst. The use of information and communications, technology by the European meetings, incentives, conferences and exhibitions MICE sectors Davidson, R. The use of information and communications, technology by the European meetings, incentives, conferences and exhibitions MICE sectors. Distribution channel analysis for business travel Davidson, R.

Distribution channel analysis for business travel. Tourism distribution channels : practices, issues and transformations London, UK Continuum. Travel and tourism in Europe. Harlow Longman. Tourism destinations Davidson, R. Tourism destinations. Business travel Davidson, R. Business travel.

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